erica hansen a-level media year 2

  APPLE MUSIC: Apple music works to create an audience purely based on subscriptions. As soon as people click onto the website, they have a subscription as there’s an option to try it for free for one month free of charge, this could them allow them to gain more fans as there would enjoy the option that they gain music for free. They also adapt the websites layout according to where you are based in the world, this could be successful in creating widespread audiences as then they would be experiencing what is popular in their own country that some people may enjoy. In addition to that, they have a category that displays all the ‘playlists they love’, this would then engage their audience into becoming more active as they would then indulge in that content. For example, they have playlists named, ‘new music daily’, ‘rap life’, ‘R&B now’ and ‘A-list pop’. Through the variety of genres of music that they have, they would gain a more widespread audience as there’s something for e...

GENIUS: Genius is a website that effectively informs its viewers on different genres and musical artists that are popular at the current time of viewing. Much like the billboard website, it also demonstrates clearly to its audiences who is where in the charts, this is effective as it can attract those that are interested in mainstream artists and those that are new who are working to create a larger fanbase. Genius also works effectively in attracting audiences as the website as it holds interviews with artists that make the viewers feel as though they can create a relationship with their favourite artists, this also helps to create an active audience as it allows those interacting to create accounts and comment on those interview videos expressing their own opinions and views that they may have. Linking back to the point of people being able to find new artists, Genius offers a chance for those who are new to the music industry to ‘Promote with Genius’, and their advertising service...

  BILLBOARD: Billboard is an effective website at holding an audience as it covers multiple categories/ genres of music by clearly listing them and ranking what is popular based on the time. Through the multiple subheadings, ‘charts’, ’music’, ’video’, ’shop’, ’awards and ‘business’, it is easy to manoeuvre and find what is customised for different individuals. They also have an option to subscribe for the price of $14.99 a month which would allow there to be an active audience who would be enabled to the world of exclusivity that the billboard website allows, such as, unlimited access to the website, all 200+ charts, special reports and priority access to billboard events. This builds a solid fanbase as they would see the benefits of having a subscription which they can share to friends or even with them as there is also a group plan option. Through different music related adverts, they appeal to their target audience and intrigues them into the world of music. By using a subhea...