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Magazine analysis 2
Using the main image being of the famous rapper, Lil Wayne, we can assume that the main target audience for this magazine would be male, as many rap fans are male as it is a male-dominated genre. Understanding that, the age range for the magazine would be mostly young people applying to the 16-35 demographic, as it is a new genre. The main-cover line of “Weezy, Still Hip-Hop’s Leading man?” would suggest that the magazine would content heavy on how Lil Wayne is a powerful music artist, ensuring that the magazine would already make profit from this pre-sold audience as those interested in his music would likely purchase the magazine. Due to it being a question, the audiences would most likely be hooked on finding out about what the magazine would have to say, as those that want to read it would form their own opinions based on the magazines approach. Vibe magazine has also included a QR code for audience access to exclusive Lil Wayne content, this would be furthering the magazine’...
Statement of Intent
To generate a polished brand identity that shows the musicality and sophistication of R&B music, through front covers and contents pages, I created a media product that would appeal to a target audience of 16-25-year-olds who fit into the demographic category and economic social grade of AB. Making this social group my key demographic would acknowledge the fact that I have held these attributes to a high standard. Within both front covers and contents pages, I have maintained a pattern of the same fonts and have tried to keep them all the same size – such as, using capital letters and bold fonts. In doing this I hope to have created a simplistic yet still intriguing design that would attract the attention of my audiences. As well as this, following similar formats from other magazines, such as vogue, GQ and billboard, would give me a pre-sold audience that would ensure familiarity with other customers. To ensure that I have been able to keep audiences, I have kept the cost of...
