Magazine cover analysis

 

In the magazine cover we can acknowledge the fact that it is predominantly target towards women through the way that the masthead and some smaller coverlines are in the colour pink. Through doing this, the magazine has implied its target audience as well as the fact that they have used the smaller coverlines which contain “Trends Translated, A look for every age” to suggest that the target age for the magazine would be 16–35-year-olds who are who they want the product to be aimed for. The main cover helps to target this demographic as they have used an image of a model, wearing stylish clothing which women may be interested in, they have also advertised “super easy glamour” in a main coverline to determine that the magazine contains products for all ages executing its inclusivity. This is further implied using simple and bold fonts as the viewers would be able to read it easily and be hooked with the bold text as it suggests importance making the person’s eyes travel the whole of the cover. The use of text further applies to the marketing of the magazine as the have used adjectives such as “super”, “hot” and “new” to intrigue the audiences and make them feel as though they must purchase the magazine due to the nature of the words. Focusing on the target audience can be seen through the way that they have used the colour scheme of different shades of pink as we can assume that the magazine’s contents is going to revolve around female interests such as fashion, make up and jewellery rather than fitting within male interests and demographics.